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Nigel Slater’s Toast – Footnotes

Jul 23, 2020 | Footnotes | 0 comments

Footnotes to episode nine on Nigel Slater’s Toast: how breakfasting on eggs every day can turn you into a star footballer, and the charms of Bournemouth versus Blackpool.
“Go to work on an egg…”

… “and be your best all day!” Nigel’s Dad has been persuaded by the advertisements from the Egg Marketing Board that if Nigel were to consume more eggs he would take a proper interest in masculine pursuits such as sports, rather than cooking. The image of Sam, the healthy young boy tucking into his breakfast eggs, along with the benefits of “protein, iron and vitamins”, is enough to convince Dad that “If you can see a healthy, sporty boy who can’t eat enough eggs and a spotty nancy boy who won’t eat any, it doesn’t take a genius to work out that eggs are the answer.”

The newspaper ads that Nigel was force fed were part of a long running campaign by the Egg Marketing Board that ran from 1957 to 1971, and included a famous series of TV ads featuring the comedian Tony Hancock that first appeared in 1965. Dad’s hope that the consumption of eggs would enhance his son’s sporting abilities was perhaps specifically engendered by an ad that featured the footballer George Best, who answers a letter from Sam with the exhortation: “I think you are quite right about having a proper egg breakfast everyday to do your best (no pun intended!), and always have one myself.” It must work!

 

Image courtesy of The Advertising Archives

Bournemouth or Blackpool
One of the rituals that remains most strongly in our memories from childhood are the family holidays. There is a wonderful evocation in the play of the Slater’s seaside holiday in Bournemouth, complete with recreations of formal meals in the hotel dining room, chicken sandwiches instead of fish and chips at the beach side cafe, and evening walks along the beach. The chosen holiday destination was also a statement about class, as are particular brands of food: Heinz ketchup, Salad cream, Camp Coffee and any brand of tea other than Twinings are “a bit common”.

Such trivial snobbishness can be difficult to shed, and may inform our wider judgements. There is definitely a suggestion of class differences and discomfort, for example, in the character of Nigel’s stepmother, Joan Potter, whose language and preferences do not proclaim the same background as the Slaters. This is underlined in Nigel’s original memoir by her choosing Blackpool rather than Bournemouth for the next holiday, with predictably miserable consequences.

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